Case Study.

Case Study.

In-depth look.

In-depth look.

July 18, 2025

Project Background

This project was completed for my college Iconography course. The goal was to design a cohesive illustration system for Pomegranate Travel, a modern travel app brand. The system was built with consistency and scalability in mind, and includes a full range of assets, such as icons, pictograms, spot illustrations, and hero illustrations, which were designed to work seamlessly across the product.

This project was completed for my college Iconography course. The goal was to design a cohesive illustration system for Pomegranate Travel, a modern travel app brand. The system was built with consistency and scalability in mind, and includes a full range of assets, such as icons, pictograms, spot illustrations, and hero illustrations, which were designed to work seamlessly across the product.

Key Challenges & Process

The primary challenge was balancing business requirements with user needs. I mapped out existing user journeys, synthesized insights from research, and ideated several potential workflows. Collaborating with stakeholders, I created wireframes and conducted iterative testing, adjusting designs based on feedback gathered from real users.

Key Challenges & Process

The primary challenge was balancing business requirements with user needs. I mapped out existing user journeys, synthesized insights from research, and ideated several potential workflows. Collaborating with stakeholders, I created wireframes and conducted iterative testing, adjusting designs based on feedback gathered from real users.

Key Challenges & Process

The primary challenge was balancing business requirements with user needs. I mapped out existing user journeys, synthesized insights from research, and ideated several potential workflows. Collaborating with stakeholders, I created wireframes and conducted iterative testing, adjusting designs based on feedback gathered from real users.

Results & Reflections

The redesigned navigation led to a 32% improvement in task completion and dramatic reduction in support queries. This project reinforced the value of persistent user testing and keeping empathy at the core of every design decision. I look forward to applying these lessons to future challenges.

Project Background

This project was completed for my college Iconography course. The goal was to design a cohesive illustration system for Pomegranate Travel, a modern travel app brand. The system was built with consistency and scalability in mind, and includes a full range of assets, such as icons, pictograms, spot illustrations, and hero illustrations, which were designed to work seamlessly across the product.

This project was completed for my college Iconography course. The goal was to design a cohesive illustration system for Pomegranate Travel, a modern travel app brand. The system was built with consistency and scalability in mind, and includes a full range of assets, such as icons, pictograms, spot illustrations, and hero illustrations, which were designed to work seamlessly across the product.

Key Challenges & Process

The primary challenge was balancing business requirements with user needs. I mapped out existing user journeys, synthesized insights from research, and ideated several potential workflows. Collaborating with stakeholders, I created wireframes and conducted iterative testing, adjusting designs based on feedback gathered from real users.

Key Challenges & Process

The primary challenge was balancing business requirements with user needs. I mapped out existing user journeys, synthesized insights from research, and ideated several potential workflows. Collaborating with stakeholders, I created wireframes and conducted iterative testing, adjusting designs based on feedback gathered from real users.

Key Challenges & Process

The primary challenge was balancing business requirements with user needs. I mapped out existing user journeys, synthesized insights from research, and ideated several potential workflows. Collaborating with stakeholders, I created wireframes and conducted iterative testing, adjusting designs based on feedback gathered from real users.

Results & Reflections

The redesigned navigation led to a 32% improvement in task completion and dramatic reduction in support queries. This project reinforced the value of persistent user testing and keeping empathy at the core of every design decision. I look forward to applying these lessons to future challenges.

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Want to see more?

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Explore other case studies or get in touch for collaboration opportunities.

© 2026

Portfolio site by Stephanie Du

© 2026

Portfolio site by Stephanie Du

© 2026

Portfolio site by Stephanie Du